West Mid Vehicles: digital health score 52/100

As part of the Finance Broker Digital Audit, we assessed West Mid Vehicles (westmid.co.uk) alongside 216 UK finance brokers, using public information only. West Mid Vehicles earned a digital health score of 52 out of 100, which places it in the bottom third of the sector and 188th of 206. Set against peers, the score lands 13 points below the sector median of 65. Where West Mid Vehicles does best is mobile speed: 58 out of 100, a touch above the 55 broker average. The clearest opportunity is measurement, at 0 against a 43 average, where a focused fix would lift the overall score most.

Findability scored 73, 7 points below the 80 average, covering showing up and making sense to Google. On mobile speed, West Mid Vehicles scored 58, just above the 55 average (how fast the site feels on a phone). Measurement: 0 out of 100, 43 points below the 43 broker average. That covers whether the firm can see what is working. For accessibility, 82 out of 100 is a little below the 85 average: being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for West Mid Vehicles is in the free report.