The State of UK Finance Broker Digital 2026
We put the public websites of 216 UK finance brokers through Google’s own mobile testing tool, the way a prospective borrower on a phone meets them: how fast the page loads, whether the firm can measure anything, how accessible the site is, and how easily it is found. Public information only, collected October 2026; 206 returned complete results. Free to cite with attribution to Credit Canary.
Only 12 of 206 brokers clear Google’s “good” bar for mobile speed
Every broker we assessed, placed by its Google mobile speed score. The band a site needs to reach is on the right. The median sits at 53.
Base: 206 UK finance brokers returning complete results from Google PageSpeed Insights (mobile), October 2026. Figures by Credit Canary.
What we found
Mobile speed is the sector’s biggest gap
On Google’s mobile test, 86% of brokers took more than four seconds to render their main content, and the median mobile speed score was just 53 out of 100. Only 12 reached the good band, and 40% sat in the red. This is where a borrower on a phone decides whether to stay.
Measurement is uneven
27% run no web analytics we could observe, and 33% have no modern GA4. 88% show no cookie-consent tool. Without measurement a lender cannot tell which channels bring borrowers or where applicants give up. (We only see tags that load without a consent click, so the true figure for the largest firms may be a little better.)
Findability is a relative strength
The median findability score was 83 out of 100 and only 15% lacked a useful meta description. The problem is rarely being found. It is what happens once a visitor arrives on a slow page.
Accessibility has room to run
The median automated accessibility score was 86 out of 100, but 68% scored below 90, where common barriers start to lock people out. Accessibility is a duty under the Equality Act, and automated checks catch only a third to a half of real issues.
Some sites would not load for Google’s tool
10 of the 216 firms could not be loaded reliably by Google’s testing tool. Usually this points to aggressive bot-blocking rather than a site that is down, but the same defences can trip up legitimate services and some assistive technology.
Method and citation
All figures come from Credit Canary’s audit of 216 UK finance brokers with a live website, using public information only: each homepage was assessed with Google PageSpeed Insights on a mobile profile. Collected October 2026; 206 returned complete results and 10 could not be loaded reliably. This is passive analysis of what each site already shows every visitor. Speed uses Google’s simulated mid-tier phone on a throttled connection, a fair comparison between firms rather than an absolute load time. These are a prioritisation guide, not a verdict on any individual firm.
You are welcome to cite these figures with attribution to Credit Canary and a link to this page.
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