Swoop: digital health score 72/100

As part of the Finance Broker Digital Audit, we assessed Swoop (swoopfunding.com) alongside 216 UK finance brokers, using public information only. Swoop earned a digital health score of 72 out of 100, which places it in the top third of the sector and 29th of 206. Set against peers, the score lands 7 points above the sector median of 65. Where Swoop does best is measurement: 70 out of 100, well ahead of the 43 broker average. The clearest opportunity is accessibility, at 71 against a 85 average, where a focused fix would lift the overall score most.

Findability: 86 out of 100, 6 points above the 80 broker average. That covers showing up and making sense to Google. For mobile speed, 60 out of 100 is just above the 55 average: how fast the site feels on a phone. Measurement scored 70, 27 points above the 43 average, covering whether the firm can see what is working. On accessibility, Swoop scored 71, below the 85 average (being usable for everyone, an Equality Act duty). A prioritised, page-by-page view for Swoop is in the free report.