Rayner Smith Finance: digital health score 52/100

Rayner Smith Finance (raynersmithfinance.co.uk) is one of 216 UK finance brokers in the Finance Broker Digital Audit, our independent review of public digital signals. That work gives Rayner Smith Finance a digital health score of 52 out of 100, 190th of 206 and in the bottom third of the sector. That is 13 points below the sector median of 65. Rayner Smith Finance is strongest on accessibility (86 out of 100), a touch above the 85 average: being usable for everyone, an Equality Act duty. Rayner Smith Finance has most to gain on mobile speed (33 versus a 55 average), where small changes move the score.

Findability scored 73, 7 points below the 80 average, covering showing up and making sense to Google. On mobile speed, Rayner Smith Finance scored 33, below the 55 average (how fast the site feels on a phone). Measurement: 30 out of 100, 13 points below the 43 broker average. That covers whether the firm can see what is working. For accessibility, 86 out of 100 is just above the 85 average: being usable for everyone, an Equality Act duty. Rayner Smith Finance’s free report lists every page tested and a prioritised set of fixes.