First Vehicle Leasing: digital health score 76/100

As part of the Finance Broker Digital Audit, we assessed First Vehicle Leasing (firstvehicleleasing.co.uk) alongside 216 UK finance brokers, using public information only. First Vehicle Leasing earned a digital health score of 76 out of 100, which places it in the top third of the sector and 12th of 206. Set against peers, the score lands 11 points above the sector median of 65. Where First Vehicle Leasing does best is measurement: 100 out of 100, well ahead of the 43 broker average. The clearest opportunity is mobile speed, at 36 against a 55 average, where a focused fix would lift the overall score most.

For findability, 88 out of 100 is comfortably above the 80 average: showing up and making sense to Google. Mobile speed scored 36, 19 points below the 55 average, covering how fast the site feels on a phone. On measurement, First Vehicle Leasing scored 100, comfortably above the 43 average (whether the firm can see what is working). Accessibility: 89 out of 100, 4 points above the 85 broker average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for First Vehicle Leasing is in the free report.