DSG Financial Services: digital health score 82/100

We reviewed DSG Financial Services (dsgfs.com) for the Finance Broker Digital Audit, Credit Canary’s independent study of 216 UK finance brokers built only from public information. DSG Financial Services’s digital health score is 82 out of 100: the top third of the sector, and 3rd of 206 overall. Measured across the set, DSG Financial Services is 17 points above the sector median of 65. Its strongest area is mobile speed, at 84 out of 100, well ahead of the 55 broker average, so how fast the site feels on a phone is already working. The biggest gain is in accessibility: 90 against the 85 average, and the quickest way to climb the table.

For findability, 86 out of 100 is just above the 80 average: showing up and making sense to Google. Mobile speed scored 84, 29 points above the 55 average, covering how fast the site feels on a phone. On measurement, DSG Financial Services scored 70, comfortably above the 43 average (whether the firm can see what is working). Accessibility: 90 out of 100, 5 points above the 85 broker average. That covers being usable for everyone, an Equality Act duty. The full breakdown, with the exact pages we tested and the fixes that would help DSG Financial Services most, is in the free report.