Drivesmart: digital health score 70/100

As part of the Finance Broker Digital Audit, we assessed Drivesmart (drivesmart.co.uk) alongside 216 UK finance brokers, using public information only. Drivesmart earned a digital health score of 70 out of 100, which places it in the top third of the sector and 46th of 206. Set against peers, the score lands 5 points above the sector median of 65. Where Drivesmart does best is measurement: 55 out of 100, ahead of the 43 broker average. The clearest opportunity is accessibility, at 81 against a 85 average, where a focused fix would lift the overall score most.

For findability, 86 out of 100 is just above the 80 average: showing up and making sense to Google. Mobile speed scored 62, 7 points above the 55 average, covering how fast the site feels on a phone. On measurement, Drivesmart scored 55, comfortably above the 43 average (whether the firm can see what is working). Accessibility: 81 out of 100, 4 points below the 85 broker average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Drivesmart is in the free report.