Automotive Scotland: digital health score 59/100

We reviewed Automotive Scotland (automotivescotland.com) for the Finance Broker Digital Audit, Credit Canary’s independent study of 216 UK finance brokers built only from public information. Automotive Scotland’s digital health score is 59 out of 100: the bottom third of the sector, and 147th of 206 overall. Measured across the set, Automotive Scotland is 6 points below the sector median of 65. Its strongest area is accessibility, at 87 out of 100, a touch above the 85 broker average, so being usable for everyone, an Equality Act duty is already working. The biggest gain is in measurement: 30 against the 43 average, and the quickest way to climb the table.

Findability: 77 out of 100, 3 points below the 80 broker average. That covers showing up and making sense to Google. For mobile speed, 50 out of 100 is a little below the 55 average: how fast the site feels on a phone. Measurement scored 30, 13 points below the 43 average, covering whether the firm can see what is working. On accessibility, Automotive Scotland scored 87, just above the 85 average (being usable for everyone, an Equality Act duty). The full breakdown, with the exact pages we tested and the fixes that would help Automotive Scotland most, is in the free report.