Absolute Vans: digital health score 65/100

Absolute Vans (absolutevans.co.uk) is one of 216 UK finance brokers in the Finance Broker Digital Audit, our independent review of public digital signals. That work gives Absolute Vans a digital health score of 65 out of 100, 99th of 206 and in the middle of the pack. That is in line with the sector median of 65. Absolute Vans is strongest on measurement (70 out of 100), well ahead of the 43 average: whether the firm can see what is working. Absolute Vans has most to gain on findability (65 versus a 80 average), where small changes move the score.

Findability scored 65, 15 points below the 80 average, covering showing up and making sense to Google. On mobile speed, Absolute Vans scored 48, a little below the 55 average (how fast the site feels on a phone). Measurement: 70 out of 100, 27 points above the 43 broker average. That covers whether the firm can see what is working. For accessibility, 92 out of 100 is just above the 85 average: being usable for everyone, an Equality Act duty. Absolute Vans’s free report lists every page tested and a prioritised set of fixes.