The Helmsley Group: digital health score 70/100

The Helmsley Group (helmsley.co.uk) is one of 77 UK specialist lenders in the Specialist Lending Digital Audit, our independent review of public digital signals. That work gives The Helmsley Group a digital health score of 70 out of 100, 28th of 76 and in the middle of the pack. That is 4 points above the sector median of 66. The Helmsley Group is strongest on mobile speed (98 out of 100), well ahead of the 58 average: how fast the site feels on a phone. The Helmsley Group has most to gain on measurement (0 versus a 45 average), where small changes move the score.

Accessibility scored 94, 4 points above the 90 average, covering being usable for everyone, an Equality Act duty. On findability, The Helmsley Group scored 88, just above the 82 average (showing up and making sense to Google). Mobile speed: 98 out of 100, 40 points above the 58 specialist lender average. That covers how fast the site feels on a phone. For measurement, 0 out of 100 is below the 45 average: whether the firm can see what is working. The Helmsley Group’s free report lists every page tested and a prioritised set of fixes.