Pivot: digital health score 63/100

As part of the Specialist Lending Digital Audit, we assessed Pivot (pivotfinance.co.uk) alongside 77 UK specialist lenders, using public information only. Pivot earned a digital health score of 63 out of 100, which places it in the bottom third of the sector and 53rd of 76. Set against peers, the score lands 3 points below the sector median of 66. Where Pivot does best is findability: 86 out of 100, a touch above the 82 specialist lender average. The clearest opportunity is measurement, at 35 against a 45 average, where a focused fix would lift the overall score most.

Findability scored 86, 4 points above the 82 average, covering showing up and making sense to Google. On mobile speed, Pivot scored 55, a little below the 58 average (how fast the site feels on a phone). Measurement: 35 out of 100, 10 points below the 45 specialist lender average. That covers whether the firm can see what is working. For accessibility, 80 out of 100 is below the 90 average: being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Pivot is in the free report.