London Credit Ltd: digital health score 64/100

As part of the Specialist Lending Digital Audit, we assessed London Credit Ltd (londoncredit.com) alongside 77 UK specialist lenders, using public information only. London Credit Ltd earned a digital health score of 64 out of 100, which places it in the middle of the pack and 48th of 76. Set against peers, the score lands in line with the sector median of 66. Where London Credit Ltd does best is measurement: 60 out of 100, ahead of the 45 specialist lender average. The clearest opportunity is mobile speed, at 48 against a 58 average, where a focused fix would lift the overall score most.

For findability, 73 out of 100 is below the 82 average: showing up and making sense to Google. Mobile speed scored 48, 10 points below the 58 average, covering how fast the site feels on a phone. On measurement, London Credit Ltd scored 60, comfortably above the 45 average (whether the firm can see what is working). Accessibility: 84 out of 100, 6 points below the 90 specialist lender average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for London Credit Ltd is in the free report.