Bluecroft Finance Limited: digital health score 66/100

As part of the Specialist Lending Digital Audit, we assessed Bluecroft Finance Limited (bluecroftfinance.com) alongside 77 UK specialist lenders, using public information only. Bluecroft Finance Limited earned a digital health score of 66 out of 100, which places it in the middle of the pack and 38th of 76. Set against peers, the score lands in line with the sector median of 66. Where Bluecroft Finance Limited does best is measurement: 55 out of 100, ahead of the 45 specialist lender average. The clearest opportunity is mobile speed, at 44 against a 58 average, where a focused fix would lift the overall score most.

Findability scored 88, 6 points above the 82 average, covering showing up and making sense to Google. On mobile speed, Bluecroft Finance Limited scored 44, below the 58 average (how fast the site feels on a phone). Measurement: 55 out of 100, 10 points above the 45 specialist lender average. That covers whether the firm can see what is working. For accessibility, 82 out of 100 is a little below the 90 average: being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Bluecroft Finance Limited is in the free report.