Ultimate Finance: digital health score 64/100

We reviewed Ultimate Finance (ultimatefinance.co.uk) for the SME Lender Digital Audit, Credit Canary’s independent study of 104 UK SME lenders built only from public information. Ultimate Finance’s digital health score is 64 out of 100: the middle of the pack, and 59th of 94 overall. Measured across the set, Ultimate Finance is 5 points below the sector median of 69. Its strongest area is findability, at 88 out of 100, a touch above the 81 SME lender average, so showing up and making sense to Google is already working. The biggest gain is in mobile speed: 38 against the 57 average, and the quickest way to climb the table.

Findability: 88 out of 100, 7 points above the 81 SME lender average. That covers showing up and making sense to Google. For mobile speed, 38 out of 100 is below the 57 average: how fast the site feels on a phone. Measurement scored 50, 1 point below the 51 average, covering whether the firm can see what is working. On accessibility, Ultimate Finance scored 89, just above the 87 average (being usable for everyone, an Equality Act duty). The full breakdown, with the exact pages we tested and the fixes that would help Ultimate Finance most, is in the free report.