Simply Asset Finance: digital health score 62/100

As part of the SME Lender Digital Audit, we assessed Simply Asset Finance (simply.finance) alongside 104 UK SME lenders, using public information only. Simply Asset Finance earned a digital health score of 62 out of 100, which places it in the bottom third of the sector and 66th of 94. Set against peers, the score lands 7 points below the sector median of 69. Where Simply Asset Finance does best is findability: 86 out of 100, a touch above the 81 SME lender average. The clearest opportunity is measurement, at 35 against a 51 average, where a focused fix would lift the overall score most.

Findability: 86 out of 100, 5 points above the 81 SME lender average. That covers showing up and making sense to Google. For mobile speed, 56 out of 100 is level with the 57 average: how fast the site feels on a phone. Measurement scored 35, 16 points below the 51 average, covering whether the firm can see what is working. On accessibility, Simply Asset Finance scored 71, below the 87 average (being usable for everyone, an Equality Act duty). A prioritised, page-by-page view for Simply Asset Finance is in the free report.