Purple Shoots: digital health score 68/100

As part of the SME Lender Digital Audit, we assessed Purple Shoots (purpleshoots.org) alongside 104 UK SME lenders, using public information only. Purple Shoots earned a digital health score of 68 out of 100, which places it in the middle of the pack and 52nd of 94. Set against peers, the score lands in line with the sector median of 69. Where Purple Shoots does best is accessibility: 95 out of 100, ahead of the 87 SME lender average. The clearest opportunity is measurement, at 45 against a 51 average, where a focused fix would lift the overall score most.

For findability, 86 out of 100 is just above the 81 average: showing up and making sense to Google. Mobile speed scored 55, 2 points below the 57 average, covering how fast the site feels on a phone. On measurement, Purple Shoots scored 45, a little below the 51 average (whether the firm can see what is working). Accessibility: 95 out of 100, 8 points above the 87 SME lender average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Purple Shoots is in the free report.