iwoca: digital health score 69/100

iwoca (iwoca.co.uk) is one of 104 UK SME lenders in the SME Lender Digital Audit, our independent review of public digital signals. That work gives iwoca a digital health score of 69 out of 100, 48th of 94 and in the middle of the pack. That is in line with the sector median of 69. iwoca is strongest on findability (86 out of 100), a touch above the 81 average: showing up and making sense to Google. iwoca has most to gain on measurement (50 versus a 51 average), where small changes move the score.

For measurement, 50 out of 100 is level with the 51 average: whether the firm can see what is working. Accessibility scored 88, 1 point above the 87 average, covering being usable for everyone, an Equality Act duty. On findability, iwoca scored 86, just above the 81 average (showing up and making sense to Google). Mobile speed: 58 out of 100, 1 point above the 57 SME lender average. That covers how fast the site feels on a phone. iwoca’s free report lists every page tested and a prioritised set of fixes.