First Asset Finance: digital health score 61/100

As part of the SME Lender Digital Audit, we assessed First Asset Finance (faf.co.uk) alongside 104 UK SME lenders, using public information only. First Asset Finance earned a digital health score of 61 out of 100, which places it in the bottom third of the sector and 69th of 94. Set against peers, the score lands 8 points below the sector median of 69. Where First Asset Finance does best is mobile speed: 79 out of 100, well ahead of the 57 SME lender average. The clearest opportunity is accessibility, at 55 against a 87 average, where a focused fix would lift the overall score most.

Findability: 71 out of 100, 10 points below the 81 SME lender average. That covers showing up and making sense to Google. For mobile speed, 79 out of 100 is comfortably above the 57 average: how fast the site feels on a phone. Measurement scored 30, 21 points below the 51 average, covering whether the firm can see what is working. On accessibility, First Asset Finance scored 55, below the 87 average (being usable for everyone, an Equality Act duty). A prioritised, page-by-page view for First Asset Finance is in the free report.