BNP Paribas Personal Finance: digital health score 60/100

We reviewed BNP Paribas Personal Finance (commercialfinance.bnpparibas.co.uk) for the SME Lender Digital Audit, Credit Canary’s independent study of 104 UK SME lenders built only from public information. BNP Paribas Personal Finance’s digital health score is 60 out of 100: the bottom third of the sector, and 72nd of 94 overall. Measured across the set, BNP Paribas Personal Finance is 9 points below the sector median of 69. Its strongest area is accessibility, at 87 out of 100, level with the 87 SME lender average, so being usable for everyone, an Equality Act duty is already working. The biggest gain is in measurement: 35 against the 51 average, and the quickest way to climb the table.

Mobile speed scored 54, 3 points below the 57 average, covering how fast the site feels on a phone. On measurement, BNP Paribas Personal Finance scored 35, below the 51 average (whether the firm can see what is working). Accessibility: 87 out of 100, level with the 87 SME lender average. That covers being usable for everyone, an Equality Act duty. For findability, 72 out of 100 is below the 81 average: showing up and making sense to Google. The full breakdown, with the exact pages we tested and the fixes that would help BNP Paribas Personal Finance most, is in the free report.