Vida Homeloans: digital health score 75/100

Vida Homeloans (vidahomeloans.co.uk) is one of 27 UK mortgage lenders in the Mortgage Lending Digital Audit, our independent review of public digital signals. That work gives Vida Homeloans a digital health score of 75 out of 100, 5th of 25 and in the top third of the sector. That is 7 points above the sector median of 68. Vida Homeloans is strongest on measurement (95 out of 100), well ahead of the 54 average: whether the firm can see what is working. Vida Homeloans has most to gain on mobile speed (48 versus a 57 average), where small changes move the score.

For findability, 75 out of 100 is a little below the 82 average: showing up and making sense to Google. Mobile speed scored 48, 9 points below the 57 average, covering how fast the site feels on a phone. On measurement, Vida Homeloans scored 95, comfortably above the 54 average (whether the firm can see what is working). Accessibility: 98 out of 100, 6 points above the 92 mortgage lender average. That covers being usable for everyone, an Equality Act duty. Vida Homeloans’s free report lists every page tested and a prioritised set of fixes.