Pure Retirement Limited: digital health score 65/100

As part of the Mortgage Lending Digital Audit, we assessed Pure Retirement Limited (pureretirement.co.uk) alongside 27 UK mortgage lenders, using public information only. Pure Retirement Limited earned a digital health score of 65 out of 100, which places it in the bottom third of the sector and 19th of 25. Set against peers, the score lands 3 points below the sector median of 68. Where Pure Retirement Limited does best is mobile speed: 80 out of 100, well ahead of the 57 mortgage lender average. The clearest opportunity is measurement, at 0 against a 54 average, where a focused fix would lift the overall score most.

On findability, Pure Retirement Limited scored 88, just above the 82 average (showing up and making sense to Google). Mobile speed: 80 out of 100, 23 points above the 57 mortgage lender average. That covers how fast the site feels on a phone. For measurement, 0 out of 100 is below the 54 average: whether the firm can see what is working. Accessibility scored 100, 8 points above the 92 average, covering being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Pure Retirement Limited is in the free report.