Generation Home: digital health score 55/100

As part of the Mortgage Lending Digital Audit, we assessed Generation Home (generationhome.com) alongside 27 UK mortgage lenders, using public information only. Generation Home earned a digital health score of 55 out of 100, which places it in the bottom third of the sector and 25th of 25. Set against peers, the score lands 13 points below the sector median of 68. Where Generation Home does best is mobile speed: 58 out of 100, a touch above the 57 mortgage lender average. The clearest opportunity is measurement, at 25 against a 54 average, where a focused fix would lift the overall score most.

On accessibility, Generation Home scored 76, below the 92 average (being usable for everyone, an Equality Act duty). Findability: 65 out of 100, 17 points below the 82 mortgage lender average. That covers showing up and making sense to Google. For mobile speed, 58 out of 100 is just above the 57 average: how fast the site feels on a phone. Measurement scored 25, 29 points below the 54 average, covering whether the firm can see what is working. A prioritised, page-by-page view for Generation Home is in the free report.