Better HomeOwnership: digital health score 85/100

We reviewed Better HomeOwnership (better.co.uk) for the Mortgage Lending Digital Audit, Credit Canary’s independent study of 27 UK mortgage lenders built only from public information. Better HomeOwnership’s digital health score is 85 out of 100: the top third of the sector, and 1st of 25 overall. Measured across the set, Better HomeOwnership is 17 points above the sector median of 68. Its strongest area is measurement, at 100 out of 100, well ahead of the 54 mortgage lender average, so whether the firm can see what is working is already working. The biggest gain is in findability: 83 against the 82 average, and the quickest way to climb the table.

For findability, 83 out of 100 is just above the 82 average: showing up and making sense to Google. Mobile speed scored 71, 14 points above the 57 average, covering how fast the site feels on a phone. On measurement, Better HomeOwnership scored 100, comfortably above the 54 average (whether the firm can see what is working). Accessibility: 94 out of 100, 2 points above the 92 mortgage lender average. That covers being usable for everyone, an Equality Act duty. The full breakdown, with the exact pages we tested and the fixes that would help Better HomeOwnership most, is in the free report.