Accord Mortgages: digital health score 63/100

Accord Mortgages (accordmortgages.com) is one of 27 UK mortgage lenders in the Mortgage Lending Digital Audit, our independent review of public digital signals. That work gives Accord Mortgages a digital health score of 63 out of 100, 21st of 25 and in the bottom third of the sector. That is 5 points below the sector median of 68. Accord Mortgages is strongest on findability (88 out of 100), a touch above the 82 average: showing up and making sense to Google. Accord Mortgages has most to gain on measurement (35 versus a 54 average), where small changes move the score.

Findability: 88 out of 100, 6 points above the 82 mortgage lender average. That covers showing up and making sense to Google. For mobile speed, 47 out of 100 is below the 57 average: how fast the site feels on a phone. Measurement scored 35, 19 points below the 54 average, covering whether the firm can see what is working. On accessibility, Accord Mortgages scored 92, level with the 92 average (being usable for everyone, an Equality Act duty). Accord Mortgages’s free report lists every page tested and a prioritised set of fixes.