Direct Route Collections Limited: digital health score 61/100

As part of the Debt Collection Digital Audit, we assessed Direct Route Collections Limited (directroute.co.uk) alongside 153 UK debt collection agencies, using public information only. Direct Route Collections Limited earned a digital health score of 61 out of 100, which places it in the middle of the pack and 83rd of 139. Set against peers, the score lands 3 points below the sector median of 64. Where Direct Route Collections Limited does best is mobile speed: 76 out of 100, ahead of the 63 debt collection agency average. The clearest opportunity is measurement, at 0 against a 32 average, where a focused fix would lift the overall score most.

Findability: 82 out of 100, 5 points above the 77 debt collection agency average. That covers showing up and making sense to Google. For mobile speed, 76 out of 100 is comfortably above the 63 average: how fast the site feels on a phone. Measurement scored 0, 32 points below the 32 average, covering whether the firm can see what is working. On accessibility, Direct Route Collections Limited scored 92, just above the 88 average (being usable for everyone, an Equality Act duty). A prioritised, page-by-page view for Direct Route Collections Limited is in the free report.