Credit Limits International: digital health score 68/100

As part of the Debt Collection Digital Audit, we assessed Credit Limits International (creditlimitsinternational.com) alongside 153 UK debt collection agencies, using public information only. Credit Limits International earned a digital health score of 68 out of 100, which places it in the top third of the sector and 39th of 139. Set against peers, the score lands 4 points above the sector median of 64. Where Credit Limits International does best is measurement: 55 out of 100, well ahead of the 32 debt collection agency average. The clearest opportunity is mobile speed, at 55 against a 63 average, where a focused fix would lift the overall score most.

For findability, 86 out of 100 is comfortably above the 77 average: showing up and making sense to Google. Mobile speed scored 55, 8 points below the 63 average, covering how fast the site feels on a phone. On measurement, Credit Limits International scored 55, comfortably above the 32 average (whether the firm can see what is working). Accessibility: 80 out of 100, 8 points below the 88 debt collection agency average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Credit Limits International is in the free report.