Selina: digital health score 76/100

As part of the Consumer Lending Digital Audit, we assessed Selina (selinafinance.co.uk) alongside 34 UK consumer lenders, using public information only. Selina earned a digital health score of 76 out of 100, which places it in the top third of the sector and 8th of 31. Set against peers, the score lands 8 points above the sector median of 68. Where Selina does best is measurement: 80 out of 100, well ahead of the 54 consumer lender average. The clearest opportunity is mobile speed, at 51 against a 60 average, where a focused fix would lift the overall score most.

Findability: 88 out of 100, 9 points above the 79 consumer lender average. That covers showing up and making sense to Google. For mobile speed, 51 out of 100 is below the 60 average: how fast the site feels on a phone. Measurement scored 80, 26 points above the 54 average, covering whether the firm can see what is working. On accessibility, Selina scored 93, just above the 90 average (being usable for everyone, an Equality Act duty). A prioritised, page-by-page view for Selina is in the free report.