Novitas Loans: digital health score 74/100
Novitas Loans sits in mid-table of UK consumer lenders, ranked 11th of 31 on our independent review of public digital signals.
The sector median is 68/100. Scores come only from public information, collected October 2026 for the Consumer Lending Digital Audit.
Scorecard
Four areas, each scored 0 to 100 against the consumer lender average. Higher is healthier.
What we found for Novitas Loans
Novitas Loans (closebrothers.com) is one of 34 UK consumer lenders in the Consumer Lending Digital Audit, our independent review of public digital signals. That work gives Novitas Loans a digital health score of 74 out of 100, 11th of 31 and in the middle of the pack. That is 6 points above the sector median of 68. Novitas Loans is strongest on measurement (65 out of 100), ahead of the 54 average: whether the firm can see what is working. Novitas Loans has most to gain on accessibility (86 versus a 90 average), where small changes move the score.
Measurement scored 65, 11 points above the 54 average, covering whether the firm can see what is working. On accessibility, Novitas Loans scored 86, a little below the 90 average (being usable for everyone, an Equality Act duty). Findability: 83 out of 100, 4 points above the 79 consumer lender average. That covers showing up and making sense to Google. For mobile speed, 68 out of 100 is comfortably above the 60 average: how fast the site feels on a phone. Novitas Loans’s free report lists every page tested and a prioritised set of fixes.
Ahead of the 54 average.
Against a 90 consumer lender average.
See also: The State of UK Consumer Lending Digital 2026 · all consumer lenders
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