Longevity Card: digital health score 50/100

As part of the Consumer Lending Digital Audit, we assessed Longevity Card (longevity.cards) alongside 34 UK consumer lenders, using public information only. Longevity Card earned a digital health score of 50 out of 100, which places it in the bottom third of the sector and 31st of 31. Set against peers, the score lands 18 points below the sector median of 68. Where Longevity Card does best is mobile speed: 88 out of 100, well ahead of the 60 consumer lender average. The clearest opportunity is measurement, at 0 against a 54 average, where a focused fix would lift the overall score most.

Findability scored 32, 47 points below the 79 average, covering showing up and making sense to Google. On mobile speed, Longevity Card scored 88, comfortably above the 60 average (how fast the site feels on a phone). Measurement: 0 out of 100, 54 points below the 54 consumer lender average. That covers whether the firm can see what is working. For accessibility, 94 out of 100 is just above the 90 average: being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Longevity Card is in the free report.