Klarna: digital health score 58/100

As part of the Consumer Lending Digital Audit, we assessed Klarna (klarna.com) alongside 34 UK consumer lenders, using public information only. Klarna earned a digital health score of 58 out of 100, which places it in the bottom third of the sector and 29th of 31. Set against peers, the score lands 10 points below the sector median of 68. Where Klarna does best is findability: 86 out of 100, a touch above the 79 consumer lender average. The clearest opportunity is mobile speed, at 19 against a 60 average, where a focused fix would lift the overall score most.

On findability, Klarna scored 86, just above the 79 average (showing up and making sense to Google). Mobile speed: 19 out of 100, 41 points below the 60 consumer lender average. That covers how fast the site feels on a phone. For measurement, 55 out of 100 is just above the 54 average: whether the firm can see what is working. Accessibility scored 88, 2 points below the 90 average, covering being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Klarna is in the free report.