Consumer Lending Digital Audit

Equifinance: digital health score 58/100

Equifinance sits in bottom third of UK consumer lenders, ranked 28th of 31 on our independent review of public digital signals.

Digital health score
58/100
Bottom thirdRanked 28th of 31

The sector median is 68/100. Scores come only from public information, collected October 2026 for the Consumer Lending Digital Audit.

Scorecard

Four areas, each scored 0 to 100 against the consumer lender average. Higher is healthier.

Findability
57/100avg 79
showing up and making sense to Google
Mobile speed
70/100avg 60
how fast the site feels on a phone
Measurement
30/100avg 54
whether the firm can see what is working
Accessibility
84/100avg 90
being usable for everyone, an Equality Act duty

What we found for Equifinance

Equifinance (equifinance.co.uk) is one of 34 UK consumer lenders in the Consumer Lending Digital Audit, our independent review of public digital signals. That work gives Equifinance a digital health score of 58 out of 100, 28th of 31 and in the bottom third of the sector. That is 10 points below the sector median of 68. Equifinance is strongest on mobile speed (70 out of 100), ahead of the 60 average: how fast the site feels on a phone. Equifinance has most to gain on measurement (30 versus a 54 average), where small changes move the score.

Findability scored 57, 22 points below the 79 average, covering showing up and making sense to Google. On mobile speed, Equifinance scored 70, comfortably above the 60 average (how fast the site feels on a phone). Measurement: 30 out of 100, 24 points below the 54 consumer lender average. That covers whether the firm can see what is working. For accessibility, 84 out of 100 is a little below the 90 average: being usable for everyone, an Equality Act duty. Equifinance’s free report lists every page tested and a prioritised set of fixes.

Strength
Mobile speed 70/100

Ahead of the 60 average.

Biggest opportunity
Measurement 30/100

Against a 54 consumer lender average.

See also: The State of UK Consumer Lending Digital 2026 · all consumer lenders

Get Equifinance’s full report

The free personalised report shows every page we tested, how Equifinance compares across all 31 assessed consumer lenders, and a prioritised list of what to fix first.

Get the full report