Consumer Lending Digital Audit

DivideBuy: digital health score 73/100

DivideBuy sits in mid-table of UK consumer lenders, ranked 12th of 31 on our independent review of public digital signals.

Digital health score
73/100
Mid-tableRanked 12th of 31

The sector median is 68/100. Scores come only from public information, collected October 2026 for the Consumer Lending Digital Audit.

Scorecard

Four areas, each scored 0 to 100 against the consumer lender average. Higher is healthier.

Findability
88/100avg 79
showing up and making sense to Google
Mobile speed
25/100avg 60
how fast the site feels on a phone
Measurement
95/100avg 54
whether the firm can see what is working
Accessibility
100/100avg 90
being usable for everyone, an Equality Act duty

What we found for DivideBuy

DivideBuy (dividebuy.co.uk) is one of 34 UK consumer lenders in the Consumer Lending Digital Audit, our independent review of public digital signals. That work gives DivideBuy a digital health score of 73 out of 100, 12th of 31 and in the middle of the pack. That is 5 points above the sector median of 68. DivideBuy is strongest on measurement (95 out of 100), well ahead of the 54 average: whether the firm can see what is working. DivideBuy has most to gain on mobile speed (25 versus a 60 average), where small changes move the score.

For findability, 88 out of 100 is comfortably above the 79 average: showing up and making sense to Google. Mobile speed scored 25, 35 points below the 60 average, covering how fast the site feels on a phone. On measurement, DivideBuy scored 95, comfortably above the 54 average (whether the firm can see what is working). Accessibility: 100 out of 100, 10 points above the 90 consumer lender average. That covers being usable for everyone, an Equality Act duty. DivideBuy’s free report lists every page tested and a prioritised set of fixes.

Strength
Measurement 95/100

Well ahead of the 54 average.

Biggest opportunity
Mobile speed 25/100

Against a 60 consumer lender average.

See also: The State of UK Consumer Lending Digital 2026 · all consumer lenders

Get DivideBuy’s full report

The free personalised report shows every page we tested, how DivideBuy compares across all 31 assessed consumer lenders, and a prioritised list of what to fix first.

Get the full report