Central Trust Limited: digital health score 78/100

As part of the Consumer Lending Digital Audit, we assessed Central Trust Limited (centraltrust.co.uk) alongside 34 UK consumer lenders, using public information only. Central Trust Limited earned a digital health score of 78 out of 100, which places it in the top third of the sector and 5th of 31. Set against peers, the score lands 10 points above the sector median of 68. Where Central Trust Limited does best is measurement: 80 out of 100, well ahead of the 54 consumer lender average. The clearest opportunity is mobile speed, at 59 against a 60 average, where a focused fix would lift the overall score most.

For findability, 88 out of 100 is comfortably above the 79 average: showing up and making sense to Google. Mobile speed scored 59, 1 point below the 60 average, covering how fast the site feels on a phone. On measurement, Central Trust Limited scored 80, comfortably above the 54 average (whether the firm can see what is working). Accessibility: 96 out of 100, 6 points above the 90 consumer lender average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Central Trust Limited is in the free report.