Abound Mortgages: digital health score 68/100

As part of the Consumer Lending Digital Audit, we assessed Abound Mortgages (getabound.com) alongside 34 UK consumer lenders, using public information only. Abound Mortgages earned a digital health score of 68 out of 100, which places it in the middle of the pack and 16th of 31. Set against peers, the score lands in line with the sector median of 68. Where Abound Mortgages does best is measurement: 60 out of 100, a touch above the 54 consumer lender average. The clearest opportunity is findability, at 73 against a 79 average, where a focused fix would lift the overall score most.

For findability, 73 out of 100 is a little below the 79 average: showing up and making sense to Google. Mobile speed scored 58, 2 points below the 60 average, covering how fast the site feels on a phone. On measurement, Abound Mortgages scored 60, just above the 54 average (whether the firm can see what is working). Accessibility: 91 out of 100, 1 point above the 90 consumer lender average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Abound Mortgages is in the free report.