Vrooma: digital health score 79/100

As part of the Car Finance Digital Audit, we assessed Vrooma (vrooma.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Vrooma earned a digital health score of 79 out of 100, which places it in the top third of the sector and 12th of 428. Set against peers, the score lands 14 points above the sector median of 65. Where Vrooma does best is measurement: 85 out of 100, well ahead of the 47 car finance provider average. The clearest opportunity is accessibility, at 84 against a 85 average, where a focused fix would lift the overall score most.

Findability scored 88, 8 points above the 80 average, covering showing up and making sense to Google. On mobile speed, Vrooma scored 63, comfortably above the 55 average (how fast the site feels on a phone). Measurement: 85 out of 100, 38 points above the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 84 out of 100 is level with the 85 average: being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Vrooma is in the free report.