TrustFord: digital health score 62/100

TrustFord (trustford.co.uk) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives TrustFord a digital health score of 62 out of 100, 289th of 428 and in the bottom third of the sector. That is 3 points below the sector median of 65. TrustFord is strongest on measurement (60 out of 100), ahead of the 47 average: whether the firm can see what is working. TrustFord has most to gain on mobile speed (33 versus a 55 average), where small changes move the score.

On findability, TrustFord scored 86, just above the 80 average (showing up and making sense to Google). Mobile speed: 33 out of 100, 22 points below the 55 car finance provider average. That covers how fast the site feels on a phone. For measurement, 60 out of 100 is comfortably above the 47 average: whether the firm can see what is working. Accessibility scored 72, 13 points below the 85 average, covering being usable for everyone, an Equality Act duty. TrustFord’s free report lists every page tested and a prioritised set of fixes.