Trott Rentals: digital health score 76/100

Trott Rentals (trott-rentals.com) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives Trott Rentals a digital health score of 76 out of 100, 42nd of 428 and in the top third of the sector. That is 11 points above the sector median of 65. Trott Rentals is strongest on measurement (80 out of 100), well ahead of the 47 average: whether the firm can see what is working. Trott Rentals has most to gain on mobile speed (56 versus a 55 average), where small changes move the score.

On findability, Trott Rentals scored 86, just above the 80 average (showing up and making sense to Google). Mobile speed: 56 out of 100, 1 point above the 55 car finance provider average. That covers how fast the site feels on a phone. For measurement, 80 out of 100 is comfortably above the 47 average: whether the firm can see what is working. Accessibility scored 92, 7 points above the 85 average, covering being usable for everyone, an Equality Act duty. Trott Rentals’s free report lists every page tested and a prioritised set of fixes.