Swansway Group Fleet: digital health score 72/100

As part of the Car Finance Digital Audit, we assessed Swansway Group Fleet (swanswaygarages.com) alongside 459 UK car finance and leasing providers, using public information only. Swansway Group Fleet earned a digital health score of 72 out of 100, which places it in the top third of the sector and 100th of 428. Set against peers, the score lands 7 points above the sector median of 65. Where Swansway Group Fleet does best is measurement: 100 out of 100, well ahead of the 47 car finance provider average. The clearest opportunity is mobile speed, at 28 against a 55 average, where a focused fix would lift the overall score most.

Findability scored 86, 6 points above the 80 average, covering showing up and making sense to Google. On mobile speed, Swansway Group Fleet scored 28, below the 55 average (how fast the site feels on a phone). Measurement: 100 out of 100, 53 points above the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 87 out of 100 is just above the 85 average: being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Swansway Group Fleet is in the free report.