Steve's Self Drive: digital health score 54/100

As part of the Car Finance Digital Audit, we assessed Steve's Self Drive (steves-selfdrive.com) alongside 459 UK car finance and leasing providers, using public information only. Steve's Self Drive earned a digital health score of 54 out of 100, which places it in the bottom third of the sector and 397th of 428. Set against peers, the score lands 11 points below the sector median of 65. Where Steve's Self Drive does best is mobile speed: 72 out of 100, ahead of the 55 car finance provider average. The clearest opportunity is measurement, at 10 against a 47 average, where a focused fix would lift the overall score most.

On findability, Steve's Self Drive scored 73, a little below the 80 average (showing up and making sense to Google). Mobile speed: 72 out of 100, 17 points above the 55 car finance provider average. That covers how fast the site feels on a phone. For measurement, 10 out of 100 is below the 47 average: whether the firm can see what is working. Accessibility scored 53, 32 points below the 85 average, covering being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Steve's Self Drive is in the free report.