Specialist Trailer Hire Ltd: digital health score 76/100

As part of the Car Finance Digital Audit, we assessed Specialist Trailer Hire Ltd (sth-ltd.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Specialist Trailer Hire Ltd earned a digital health score of 76 out of 100, which places it in the top third of the sector and 40th of 428. Set against peers, the score lands 11 points above the sector median of 65. Where Specialist Trailer Hire Ltd does best is measurement: 70 out of 100, well ahead of the 47 car finance provider average. The clearest opportunity is accessibility, at 85 against a 85 average, where a focused fix would lift the overall score most.

Accessibility: 85 out of 100, level with the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. For findability, 88 out of 100 is comfortably above the 80 average: showing up and making sense to Google. Mobile speed scored 65, 10 points above the 55 average, covering how fast the site feels on a phone. On measurement, Specialist Trailer Hire Ltd scored 70, comfortably above the 47 average (whether the firm can see what is working). A prioritised, page-by-page view for Specialist Trailer Hire Ltd is in the free report.