Specialist Motor Finance: digital health score 53/100

Specialist Motor Finance (smfmotor.com) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives Specialist Motor Finance a digital health score of 53 out of 100, 400th of 428 and in the bottom third of the sector. That is 12 points below the sector median of 65. Specialist Motor Finance is strongest on accessibility (87 out of 100), a touch above the 85 average: being usable for everyone, an Equality Act duty. Specialist Motor Finance has most to gain on mobile speed (31 versus a 55 average), where small changes move the score.

Findability: 78 out of 100, 2 points below the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 31 out of 100 is below the 55 average: how fast the site feels on a phone. Measurement scored 30, 17 points below the 47 average, covering whether the firm can see what is working. On accessibility, Specialist Motor Finance scored 87, just above the 85 average (being usable for everyone, an Equality Act duty). Specialist Motor Finance’s free report lists every page tested and a prioritised set of fixes.