Southern Self Drive: digital health score 70/100

We reviewed Southern Self Drive (ssdhire.co.uk) for the Car Finance Digital Audit, Credit Canary’s independent study of 459 UK car finance and leasing providers built only from public information. Southern Self Drive’s digital health score is 70 out of 100: the top third of the sector, and 130th of 428 overall. Measured across the set, Southern Self Drive is 5 points above the sector median of 65. Its strongest area is measurement, at 60 out of 100, ahead of the 47 car finance provider average, so whether the firm can see what is working is already working. The biggest gain is in findability: 74 against the 80 average, and the quickest way to climb the table.

Findability scored 74, 6 points below the 80 average, covering showing up and making sense to Google. On mobile speed, Southern Self Drive scored 67, comfortably above the 55 average (how fast the site feels on a phone). Measurement: 60 out of 100, 13 points above the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 83 out of 100 is a little below the 85 average: being usable for everyone, an Equality Act duty. The full breakdown, with the exact pages we tested and the fixes that would help Southern Self Drive most, is in the free report.