Southern Motor Group Ltd T/A Whitgift Hire: digital health score 60/100

We reviewed Southern Motor Group Ltd T/A Whitgift Hire (whitgifthire.co.uk) for the Car Finance Digital Audit, Credit Canary’s independent study of 459 UK car finance and leasing providers built only from public information. Southern Motor Group Ltd T/A Whitgift Hire’s digital health score is 60 out of 100: the bottom third of the sector, and 308th of 428 overall. Measured across the set, Southern Motor Group Ltd T/A Whitgift Hire is 5 points below the sector median of 65. Its strongest area is measurement, at 60 out of 100, ahead of the 47 car finance provider average, so whether the firm can see what is working is already working. The biggest gain is in mobile speed: 37 against the 55 average, and the quickest way to climb the table.

Findability scored 70, 10 points below the 80 average, covering showing up and making sense to Google. On mobile speed, Southern Motor Group Ltd T/A Whitgift Hire scored 37, below the 55 average (how fast the site feels on a phone). Measurement: 60 out of 100, 13 points above the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 88 out of 100 is just above the 85 average: being usable for everyone, an Equality Act duty. The full breakdown, with the exact pages we tested and the fixes that would help Southern Motor Group Ltd T/A Whitgift Hire most, is in the free report.