smart UK Automotive Ltd: digital health score 60/100

smart UK Automotive Ltd (uk.smart.com) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives smart UK Automotive Ltd a digital health score of 60 out of 100, 307th of 428 and in the bottom third of the sector. That is 5 points below the sector median of 65. smart UK Automotive Ltd is strongest on accessibility (92 out of 100), a touch above the 85 average: being usable for everyone, an Equality Act duty. smart UK Automotive Ltd has most to gain on measurement (30 versus a 47 average), where small changes move the score.

On findability, smart UK Automotive Ltd scored 86, just above the 80 average (showing up and making sense to Google). Mobile speed: 44 out of 100, 11 points below the 55 car finance provider average. That covers how fast the site feels on a phone. For measurement, 30 out of 100 is below the 47 average: whether the firm can see what is working. Accessibility scored 92, 7 points above the 85 average, covering being usable for everyone, an Equality Act duty. smart UK Automotive Ltd’s free report lists every page tested and a prioritised set of fixes.