Skipton Self Drive Limited: digital health score 51/100

As part of the Car Finance Digital Audit, we assessed Skipton Self Drive Limited (skiptonselfdrive.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Skipton Self Drive Limited earned a digital health score of 51 out of 100, which places it in the bottom third of the sector and 414th of 428. Set against peers, the score lands 14 points below the sector median of 65. Where Skipton Self Drive Limited does best is measurement: 40 out of 100, a little behind the 47 car finance provider average. The clearest opportunity is mobile speed, at 31 against a 55 average, where a focused fix would lift the overall score most.

For findability, 71 out of 100 is below the 80 average: showing up and making sense to Google. Mobile speed scored 31, 24 points below the 55 average, covering how fast the site feels on a phone. On measurement, Skipton Self Drive Limited scored 40, a little below the 47 average (whether the firm can see what is working). Accessibility: 71 out of 100, 14 points below the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Skipton Self Drive Limited is in the free report.