Roberts Transport Self Drive Hire Ltd: digital health score 54/100

As part of the Car Finance Digital Audit, we assessed Roberts Transport Self Drive Hire Ltd (rtselfdrive.com) alongside 459 UK car finance and leasing providers, using public information only. Roberts Transport Self Drive Hire Ltd earned a digital health score of 54 out of 100, which places it in the bottom third of the sector and 395th of 428. Set against peers, the score lands 11 points below the sector median of 65. Where Roberts Transport Self Drive Hire Ltd does best is findability: 86 out of 100, a touch above the 80 car finance provider average. The clearest opportunity is accessibility, at 56 against a 85 average, where a focused fix would lift the overall score most.

On findability, Roberts Transport Self Drive Hire Ltd scored 86, just above the 80 average (showing up and making sense to Google). Mobile speed: 40 out of 100, 15 points below the 55 car finance provider average. That covers how fast the site feels on a phone. For measurement, 30 out of 100 is below the 47 average: whether the firm can see what is working. Accessibility scored 56, 29 points below the 85 average, covering being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Roberts Transport Self Drive Hire Ltd is in the free report.