Ricky Fenby Hire: digital health score 50/100

As part of the Car Finance Digital Audit, we assessed Ricky Fenby Hire (rickyfenby.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Ricky Fenby Hire earned a digital health score of 50 out of 100, which places it in the bottom third of the sector and 419th of 428. Set against peers, the score lands 15 points below the sector median of 65. Where Ricky Fenby Hire does best is mobile speed: 88 out of 100, well ahead of the 55 car finance provider average. The clearest opportunity is findability, at 32 against a 80 average, where a focused fix would lift the overall score most.

Findability: 32 out of 100, 48 points below the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 88 out of 100 is comfortably above the 55 average: how fast the site feels on a phone. Measurement scored 0, 47 points below the 47 average, covering whether the firm can see what is working. On accessibility, Ricky Fenby Hire scored 93, comfortably above the 85 average (being usable for everyone, an Equality Act duty). A prioritised, page-by-page view for Ricky Fenby Hire is in the free report.