Red Lion Rental Limited: digital health score 64/100

As part of the Car Finance Digital Audit, we assessed Red Lion Rental Limited (rlrental.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Red Lion Rental Limited earned a digital health score of 64 out of 100, which places it in the middle of the pack and 251st of 428. Set against peers, the score lands in line with the sector median of 65. Where Red Lion Rental Limited does best is accessibility: 92 out of 100, a touch above the 85 car finance provider average. The clearest opportunity is measurement, at 25 against a 47 average, where a focused fix would lift the overall score most.

Findability scored 86, 6 points above the 80 average, covering showing up and making sense to Google. On mobile speed, Red Lion Rental Limited scored 60, just above the 55 average (how fast the site feels on a phone). Measurement: 25 out of 100, 22 points below the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 92 out of 100 is just above the 85 average: being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Red Lion Rental Limited is in the free report.