RB Hire Fleet: digital health score 52/100

As part of the Car Finance Digital Audit, we assessed RB Hire Fleet (rbautofleet.co.uk) alongside 459 UK car finance and leasing providers, using public information only. RB Hire Fleet earned a digital health score of 52 out of 100, which places it in the bottom third of the sector and 408th of 428. Set against peers, the score lands 13 points below the sector median of 65. Where RB Hire Fleet does best is mobile speed: 65 out of 100, ahead of the 55 car finance provider average. The clearest opportunity is measurement, at 0 against a 47 average, where a focused fix would lift the overall score most.

Findability scored 70, 10 points below the 80 average, covering showing up and making sense to Google. On mobile speed, RB Hire Fleet scored 65, comfortably above the 55 average (how fast the site feels on a phone). Measurement: 0 out of 100, 47 points below the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 74 out of 100 is below the 85 average: being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for RB Hire Fleet is in the free report.