Premier Rental: digital health score 62/100

As part of the Car Finance Digital Audit, we assessed Premier Rental (premiermotors.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Premier Rental earned a digital health score of 62 out of 100, which places it in the bottom third of the sector and 286th of 428. Set against peers, the score lands 3 points below the sector median of 65. Where Premier Rental does best is findability: 88 out of 100, ahead of the 80 car finance provider average. The clearest opportunity is mobile speed, at 30 against a 55 average, where a focused fix would lift the overall score most.

On findability, Premier Rental scored 88, comfortably above the 80 average (showing up and making sense to Google). Mobile speed: 30 out of 100, 25 points below the 55 car finance provider average. That covers how fast the site feels on a phone. For measurement, 55 out of 100 is comfortably above the 47 average: whether the firm can see what is working. Accessibility scored 87, 2 points above the 85 average, covering being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Premier Rental is in the free report.